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Open source alternative to Shopify, BigCommerce and Adobe Commerce
The most customizable ecommerce platform for building your online business.

WooCommerce fits publishers, creators, and small businesses that already use WordPress and want products and checkout without moving to a separate platform.
Skip if you want a hosted commerce platform where hosting, PCI scope, and most maintenance are abstracted away.
Agencies can extend WooCommerce with custom plugins and theme work while keeping clients on a familiar CMS.
Skip if the client needs enterprise commerce workflows with strict support SLAs from day one.
Adds ecommerce workflows to WordPress, including products, cart, checkout, and order management inside the same content system.
The monorepo contains core plugins, packages, and tools used for WooCommerce and extensions, which supports a large plugin ecosystem.
Developers can inspect source, build extensions, and adapt store behavior in PHP and JavaScript instead of being limited to hosted platform settings.
Yes. WooCommerce is developed in public, and its core plugin code is available through the WooCommerce GitHub monorepo.
Yes. WooCommerce is a WordPress ecommerce plugin, so it is a fit when WordPress is part of the stack.
Open source eCommerce platform for online stores
Open source platform for selling digital products directly
Headless Symfony commerce for complex B2B and B2C stores
Laravel eCommerce with headless API and no transaction fees
Open source headless e-commerce platform with GraphQL API
Launch a newsletter or paid membership site on your own server
Hosted ecommerce platforms simplify the first store launch, but they also centralize themes, checkout behavior, app costs, and platform rules. Merchants that already publish on WordPress often end up maintaining a separate storefront, syncing content and customer data across systems, and paying extra for features that could live in their own site.
WooCommerce is the better choice when your commerce site already depends on WordPress content, custom plugins, or self-hosted control. Shopify is still the better choice for merchants who want a hosted store platform with less infrastructure work and a managed app marketplace.
WooCommerce is better when you want WordPress ownership and deep customization. Shopify is often better when you want a hosted storefront with less maintenance.