PostHog is a comprehensive platform designed for developers to build successful products. It combines product analytics, feature flags, session replays, experiments, and surveys into a single, integrated system. It is an alternative to Google Analytics and Mixpanel, providing powerful insights with more control and privacy.
Key features include:
- Product Analytics: Event-based analytics, cohorts, conversion funnels, autocapture, and SQL access for in-depth user behavior analysis.
- Feature Flags: Control feature releases and target specific user segments.
- Session Replay: Understand user experience by replaying user sessions.
- Experiments: A/B testing capabilities to optimize product features.
- Surveys: Gather user feedback directly within the platform.
- Max AI: Leverage AI for prompt evaluation and LLM observability.
- Data Warehouse: Access and query data with SQL, enabling custom reports and analysis.
PostHog targets developers and product teams seeking a unified platform to understand user behavior, iterate quickly, and make data-driven decisions. It offers a generous free tier and transparent pricing, making it accessible for startups and scaling companies.
