Matomo is a leading open-source alternative to analytics tools like Google Analytics, Fathom, Kissmetrics, and Mixpanel. It gives users full data ownership and strong privacy protections without sampling data—ensuring 100% accurate, real-time insights into user behavior.
Key features include:
- Data Ownership: Complete control over your analytics data, stored on your servers.
- Privacy Protection: GDPR and CCPA compliance, with options for consent-free tracking.
- Comprehensive Analytics: Web and app analytics, marketing attribution, and log analytics.
- Customization: Highly flexible and extensible with a marketplace of plugins.
- Google Analytics Importer: Migrate historical data from Google Analytics.
Matomo is used by businesses, governments, and non-profits seeking reliable, privacy-focused analytics. It caters to use cases like complete analytics, intranet analytics, and tracking personal data securely.
