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A privacy-first, open-source analytics platform offering accurate, customizable web and app analytics with 100% data ownership.
Matomo is a leading open-source alternative to analytics tools like Google Analytics, Fathom, Kissmetrics, and Mixpanel. It gives users full data ownership and strong privacy protections without sampling data—ensuring 100% accurate, real-time insights into user behavior.
Key features include:
Matomo is used by businesses, governments, and non-profits seeking reliable, privacy-focused analytics. It caters to use cases like complete analytics, intranet analytics, and tracking personal data securely.