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Home/Categories/Data & Analytics/Umami
icon of Umami

Umami

Open source alternative to Google Analytics, Google Analytics 360, Mixpanel and Amplitude

Track product and website analytics with a clean self-hosted dashboard.

37.1K stars
image of Umami
Contents
  1. 01Who Umami is for
  2. 02

Repository

Stars
37.1K
Forks
7.3K
License
MIT
Latest
v3.1.0
Last commit
33 days ago
Last verified
Jun 11, 2026
Repo
umami-software/umami ↗
TypeScript
MIT
Active this week
Visit websiteGitHub repo
The problem it solves
  • 03How it solves it
  • 04Strengths and trade-offs
  • 05Umami vs alternatives
  • 06Tech stack
  • 07FAQ
  • 08Similar open-source tools
    • TL;DR

    Umami is a privacy-focused web analytics platform for tracking traffic, events, referrers, and site performance without Google Analytics. It replaces GA4 for teams that want simple dashboards, self-hosting, and no visitor profiling.MIT · TypeScript · 37.1K stars · Active this week

    who it's for

    Who Umami is for#

    Content sites replacing GA4

    Use Umami to track traffic sources, page views, and conversions with a simpler self-hosted dashboard.

    Skip if:

    Skip if you need ad attribution and Google Ads reporting.

    SaaS teams tracking lightweight events

    Use custom events to measure signups, activation buttons, and downloads without deploying a large analytics suite.

    Skip if:

    Skip if product analytics, experiments, and retention cohorts are core workflows.

    the problem

    The problem it solves#

    how Umami solves it

    How it solves it#

    Simple web analytics

    Umami focuses on page views, referrers, devices, events, and site trends rather than a full advertising analytics stack.

    Self-hosted data ownership

    Teams can run Umami themselves and keep analytics data in their own database instead of sending every visitor event to Google.

    Event tracking

    Custom events let product and marketing teams track signups, button clicks, downloads, and other conversions without adopting a larger product analytics platform.

    strengths · trade-offs

    Strengths and trade-offs#

    Strengths

    • Cleaner than GA4 for site analyticsUmami gives small teams the metrics they check daily without forcing them through Google Analytics account, property, and report complexity.
    • Privacy-first positioningUmami is built for privacy-conscious analytics, making it easier to run lightweight measurement without behavioral ad tooling.

    Trade-offs

    • -Not a full product analytics suiteUmami is best for website analytics. Teams that need funnels, cohorts, session replay, feature flags, or experiments should consider PostHog, Matomo, or a paid analytics platform.
    versus alternatives

    Umami vs alternatives#

    tech stack · detected from GitHub

    What it's built on#

    Languages
    JavaScriptTypeScript
    Frameworks
    Next.jsReact
    Databases
    PostgreSQL
    Messaging
    Kafka
    Cache
    Redis
    Tooling
    esbuildRollup
    frequently asked

    FAQ#

    Is Umami self-hostable?

    Yes. Umami supports self-hosting and also offers a managed cloud service.

    What does Umami replace?

    Umami most often replaces Google Analytics for privacy-focused website analytics.

    Is Umami enough for product analytics?
    also worth a look

    Similar open-source tools#

    Plausible

    Plausible

    Cookie-free web analytics for privacy-focused teams

    27KElixirAGPL-3.0
    Traffic Source

    Traffic Source

    Open source self-hosted analytics for total data ownership

    605JavaScriptMIT
    PostHog

    PostHog

    Track events, replay sessions, and run A/B tests, self-hostable

    35KPythonMIT
    Matomo

    Matomo

    Self-hosted Google Analytics alternative, 100% data ownership

    21.6KPHPGPL-3.0
    Trench

    Trench

    Open source analytics infrastructure powered by ClickHouse

    1.6KTypeScriptMIT
    Prisme Analytics

    Prisme Analytics

    Privacy-first open source web analytics with no cookies

    125TypeScriptAGPL-3.0

    Additional details

    Language
    TypeScript
    Open issues
    131
    Contributors
    389
    First release
    2020

    Categories

    Data & AnalyticsMarketing & Growth

    Tags

    Web AnalyticsPrivacy ToolsSelf HostedData VisualizationMonitoring

    GA4 can feel too complex for teams that only need clear traffic and conversion insight. Privacy rules, cookie banners, and vendor-owned analytics data also add friction for small teams and content sites.

    Umami vs Google Analytics

    Umami is better when you want privacy-focused, easy-to-read website analytics with self-hosted data control. Google Analytics is still better for teams deeply tied to Google Ads, advanced attribution, and enterprise marketing reporting.

    Only for lightweight event tracking. For cohorts, funnels, flags, and session replay, use a product analytics platform.