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Home/Categories/Marketing & Growth/Keila
icon of Keila

Keila

Open source alternative to Mailchimp, ConvertKit and HubSpot Marketing Hub

  • 2.2K stars
  • AGPL-3.0
  • Active this week
  • Last commit 1 day ago

Last verified Oct 20, 2026

Keila is an open source email newsletter tool for managing contact lists, creating campaigns, and tracking analytics from a self-hosted server. A privacy-first alternative to Mailchimp; AGPL-3.0 licensed.

Visit websiteGitHub2.2K stars1-click deploy on Hostinger
image of Keila
TL;DR

Keila is a self-hosted newsletter tool for campaigns, signup forms, contact lists, and email delivery through SMTP or providers like AWS SES, Sendgrid, Mailgun, and Postmark. It replaces Mailchimp-style hosted email tools for publishers who want list ownership. AGPL-3.0 licensed.

Read the full breakdownHide the full breakdownWho it is for, how it works, trade-offs and the FAQ
who it's for

Who Keila is for#

Independent publishers owning subscriber data

Use Keila when a newsletter needs campaigns and forms without handing the whole list to a hosted marketing suite.

Skip if:

You need advanced marketing automation, ad audiences, and CRM features from a large hosted suite.

Organizations with privacy-sensitive lists

Use Keila when subscriber data location and infrastructure control matter more than a large template marketplace.

Skip if:

Your team does not want to maintain SMTP credentials, domain authentication, or server updates.

the problem

The problem it solves#

Newsletter pricing often punishes list growth even when a publication sends infrequently. A creator can build an audience, then face rising monthly costs just to keep the same subscriber list.

Subscriber data is also sensitive. Teams that publish to customers, members, or privacy-conscious readers may not want the list, campaign history, and tracking data locked inside a hosted marketing account.

how Keila solves it

How it solves it#

Newsletter campaign sending

Creates and sends email campaigns from a self-hosted app, with delivery handled through your inbox, SMTP, or providers such as AWS SES and Postmark.

Signup forms and contact lists

Manages subscribers and signup forms so publishers can own list growth without routing every contact through a proprietary marketing account.

Provider-flexible email delivery

Supports multiple delivery paths, including SMTP, AWS SES, Sendgrid, Mailgun, and Postmark, which lets teams choose cost and deliverability tradeoffs.

strengths · trade-offs

Strengths and trade-offs#

Strengths

  • List ownership without per-subscriber billingKeila keeps subscriber data in your infrastructure and does not charge by list size when self-hosted. Delivery costs move to your chosen email provider.
  • Practical for small publishersThe project supports using a regular inbox for smaller newsletters and paid delivery providers for larger lists, so teams can start without enterprise email tooling.

Trade-offs

  • -Deliverability remains your responsibilityKeila manages campaigns, but reputation, DNS records, bounces, provider limits, and compliance setup still depend on the SMTP or delivery service you choose.
tech stack · detected from GitHub

What it's built on#

Languages
ElixirJavaScript
frequently asked

FAQ#

What is Keila used for?

Keila is used to send newsletter campaigns, create signup forms, and manage subscriber lists from a self-hosted app.

What email providers does Keila support?

Keila can send through SMTP and providers such as AWS SES, Sendgrid, Mailgun, and Postmark. Smaller newsletters can also use their own email inbox.

Is Keila a Mailchimp alternative?

Yes. Keila can replace Mailchimp for teams that want self-hosted newsletter campaigns and subscriber ownership, though Mailchimp has more built-in marketing automation.

also worth a look

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Hostinger

Run Keila on your own server

Hostinger sets Keila up as a one-click app on a VPS.

Deploy on Hostinger

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