Open Source Alternatives LogoOpen Source Alternatives
AlternativesBlogAdvertise
Open Source Alternatives LogoOpen Source Alternatives

Stay Updated

Subscribe to our newsletter for the latest news and updates about Alternatives

Open Source Alternatives LogoOpen Source Alternatives

Handpicked Open Source Alternatives to Paid Softwares

Product
  • Search
  • Categories
  • Tag
  • Sign In
Resources
  • Blog
  • Collection
  • Submit
  • Advertise your tool
Company
  • Privacy Policy
  • Terms of Service
  • Refund Policy
  • Sitemap
Copyright © 2026 All Rights Reserved.
Home/Categories/Marketing & Growth/Mautic
icon of Mautic

Mautic

Open source alternative to HubSpot Marketing Hub, ActiveCampaign and GetResponse

image of Mautic
Contents
  1. 01Who Mautic is for

Repository

Stars
9.3K
Forks
634
License
Apache-2.0
Last commit
881 days ago
Last verified
May 13, 2026
Repo
typekit/webfontloader ↗

Additional details

An open-source marketing automation platform offering campaign building, email marketing, lead nurturing, and data sovereignty.

9.3K starsJavaScriptApache-2.0
Visit websiteGitHub repo
  • 02The problem it solves
  • 03How it solves it
  • 04Strengths and trade-offs
  • 05Mautic vs alternatives
  • 06Tech stack
  • 07FAQ
  • 08Similar open-source tools
    • TL;DR

    Mautic is an open source marketing automation platform for campaigns, contacts, segments, email, and lead nurturing. It replaces proprietary tools like HubSpot Marketing Hub or Marketo when teams want to own marketing data and automation logic. Best for marketing teams that can run a PHP application and want control over their growth stack.Apache-2.0 · JavaScript · 9.3K stars

    who it's for

    Who Mautic is for#

    Growth teams replacing HubSpot workflows

    Use Mautic when contact segmentation, lead nurturing, and campaign automation need to run without proprietary platform lock-in.

    Skip if:

    Skip if your team needs a managed CRM and marketing suite with bundled support.

    Agencies running client-owned marketing stacks

    Agencies can deploy Mautic for clients that want ownership of campaign data and custom integrations.

    Skip if:

    Skip if the client has no technical owner for upgrades and email deliverability.

    the problem

    The problem it solves#

    how Mautic solves it

    How it solves it#

    Campaign automation workflows

    Supports marketing automation workflows for contacts, segments, email, and lead nurturing in a self-hostable application.

    Open marketing data model

    Lets teams keep campaign and contact data in infrastructure they control instead of relying only on a hosted marketing cloud.

    PHP application ecosystem

    Mautic runs as a PHP web application, which fits teams already comfortable with common LAMP-style hosting patterns.

    strengths · trade-offs

    Strengths and trade-offs#

    Strengths

    • Ownership for marketing operationsMautic gives marketers and developers access to the system that stores audience data and automation logic.
    • Open alternative to marketing suitesIt is a practical option when HubSpot or Marketo pricing and lock-in are the main friction, especially for teams with technical support.

    Trade-offs

    • -Deliverability and maintenance stay with the operatorSelf-hosting marketing automation means managing updates, cron jobs, email sending reputation, and integrations. Hosted suites reduce that burden.
    versus alternatives

    Mautic vs alternatives#

    tech stack · detected from GitHub

    What it's built on#

    Languages
    JavaScriptRuby
    frequently asked

    FAQ#

    Is Mautic open source?

    Yes. Mautic is an open source marketing automation platform.

    Can Mautic replace HubSpot?

    Mautic can replace HubSpot marketing automation for teams that want self-hosting and data control. HubSpot remains stronger as a managed all-in-one CRM, sales, and marketing suite.

    Does Mautic handle email deliverability for me?
    also worth a look

    Similar open-source tools#

    Keila

    Keila

    Send newsletters and track analytics from your own email server

    2.1KElixirAGPL-3.0
    Twake Chat

    Twake Chat

    Matrix team chat with a companion identity server

    157DartAGPL-3.0
    Twake Mail

    Twake Mail

    AGPL mail backend with an official Flutter client

    91JavaAGPL-3.0
    Orgnise

    Orgnise

    Centralize wikis, docs, and project tasks in a self-hosted workspace.

    237TypeScriptAGPL-3.0
    Signal

    Signal

    A secure messaging app focused on privacy and user experience.

    10.5KJavaAGPL-3.0
    PrestaShop

    PrestaShop

    Open source eCommerce platform for online stores

    9.1KPHP
    Language
    JavaScript
    Open issues
    107
    Contributors
    53
    First release
    2010

    Categories

    Marketing & GrowthBusiness & ProductivityCommunication & Collaboration

    Tags

    EmailWorkflow AutomationSelf HostedCRMA/B TestingAPI Infrastructure

    Marketing automation platforms quickly become the system of record for contacts, campaign behavior, scoring, email engagement, and funnel logic. Once that data is locked into a proprietary platform, switching costs rise and teams pay for higher tiers just to keep core automation running.

    Mautic vs HubSpot Marketing Hub

    Mautic is the better choice when contact data, campaign logic, and automation ownership matter more than a managed all-in-one suite. HubSpot is still a better fit when sales CRM, support, reporting, and marketing operations need to be bundled with vendor support.

    No. Mautic can manage campaigns, but deliverability depends on your sending provider, domain setup, list quality, and operational practices.