Agencies building bespoke marketing sites
Use Craft CMS when clients need custom content types, editorial control, and designed templates rather than a generic builder.
Skip if:
The client wants a fully hosted no-code site with minimal development.

Open source alternative to Contentful, Sanity and Storyblok
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Build custom websites and headless content platforms with a self-hosted CMS that gives developers flexible content modeling, Twig templates, and GraphQL APIs.
Use Craft CMS when clients need custom content types, editorial control, and designed templates rather than a generic builder.
The client wants a fully hosted no-code site with minimal development.
Use Craft when a project needs both Twig-rendered pages and GraphQL access for decoupled front ends.
Your team wants a pure hosted content API with no server maintenance.
Use Craft when editorial content and bespoke commerce need to live in one PHP CMS ecosystem.
A standard Shopify storefront covers the whole business.
Many CMS tools force teams into either rigid templates or hosted content APIs. Custom sites need content models that match the business, editorial controls that non-developers can use, and front-end flexibility for bespoke designs. Proprietary headless CMS products solve some of this, but they add vendor pricing and data dependency to a core publishing workflow.
Craft uses a clean-slate content modeling approach that does not assume the content structure a project needs.
Twig templates support front-end development, while an auto-generated GraphQL API supports headless applications.
Craft is a self-hosted PHP app that can connect to MySQL or PostgreSQL for content storage.
Craft includes a Plugin Store and a commerce platform for bespoke ecommerce experiences.
Craft CMS is a flexible self-hosted PHP content management system for custom digital experiences.
Yes. Craft CMS includes an auto-generated GraphQL API for building headless applications.
Craft CMS can connect to MySQL and PostgreSQL for content storage.
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Run Craft CMS on your own server
Self-host Craft CMS on a Hostinger VPS.
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