Formbricks is an open source experience management platform that lets product and customer success teams run in-product surveys, NPS campaigns, and user research workflows with all response data stored on their own server.
The Problem
Typeform charges per response and stores survey data on its servers. Hotjar's feedback tools mix session recording and survey data in a way that makes GDPR compliance complex. Teams wanting to run in-product micro-surveys, segment respondents by user attributes, and analyze results without exposing customer feedback data to a third-party SaaS need an alternative.
How Formbricks Solves It
Formbricks embeds as a lightweight SDK in your web or mobile application and triggers targeted surveys based on user actions, attributes, or segments. Survey responses are stored in your Formbricks instance on your infrastructure. It covers in-product micro-surveys, NPS, CSAT, CES, and link surveys from a single platform. AGPL-3.0 licensed; Docker deployment available.
Key Features
- In-product micro-surveys triggered by user events, attributes, or segments without writing custom survey code
- NPS, CSAT, CES, and custom multi-step survey templates for standard product and CX research
- Link surveys for external distribution (email, social) alongside embedded in-product surveys
- Response segmentation and filter by user attributes for actionable insight extraction
- Webhook and Zapier integration for routing responses to CRMs, Slack, or data warehouses
- AGPL-3.0 licensed; self-host via Docker with all response data stored on your infrastructure
Who It's For
Formbricks is best for product and growth teams at privacy-conscious companies who need in-product user research and NPS workflows without sending customer feedback data to Typeform, Hotjar, or Qualtrics. It suits teams under GDPR or HIPAA constraints that require survey data residency.
Compared to Typeform
Unlike Typeform, Formbricks stores all survey responses on your own server with no per-response fees. Typeform has a more polished survey design experience and better conditional logic for complex surveys; Formbricks provides behavioral triggering and user segmentation that Typeform's embedded product lacks, with full data ownership.
