Who Swetrix is for#
Privacy-focused marketing teams
Swetrix fits teams that need traffic, event, and flow analytics while avoiding cookie-heavy tracking patterns.
Skip if:
Your reporting depends on Google Ads audiences, conversion imports, and proprietary ad attribution.
Founders monitoring site health
The combination of analytics, speed monitoring, and error tracking gives small teams one place to understand website usage and quality.
Skip if:
You already have a full observability stack and only need raw server logs.
The problem it solves#
Website analytics often create a privacy and compliance tradeoff. Teams want to understand traffic, user flows, performance, and errors, but cookie-heavy analytics can add consent friction and send visitor behavior into a large adtech platform.
For privacy-conscious teams, the goal is not less insight. It is collecting the operational metrics needed to improve a site while minimizing invasive tracking and keeping analytics data under clearer control.
How it solves it#
Cookieless web analytics
Swetrix is open source, privacy-focused, and cookieless, positioning it as an alternative to Google Analytics.
Traffic and behavior dashboards
Swetrix tracks site traffic, page flows, user flows, and custom events, giving teams product and marketing insight without a full adtech suite.
Performance and error tracking
Swetrix includes website speed monitoring and error tracking, which expands it beyond simple pageview counting.
Strengths and trade-offs#
Strengths
- Privacy-first analytics positioningSwetrix is built around cookieless analytics, which helps teams reduce consent and tracking concerns compared with Google Analytics-style setups.
- Cloud or self-hosted operationThe project offers a hosted service and a self-hosted path, so teams can choose convenience or stronger data control.
Trade-offs
- -Not an ad platform analytics suiteSwetrix focuses on privacy-friendly site analytics, performance, and errors. Teams deeply tied to Google Ads attribution and ad audience tooling may still need separate reporting.
What it's built on#
- Languages
- JavaScriptTypeScript
- Frameworks
- ExpressNestJSNext.jsReact
- Databases
- MySQL
- Infrastructure
- Docker
- Cache
- Redis
FAQ#
Is Swetrix an alternative to Google Analytics?
Yes. Swetrix is an open source, privacy-focused, cookieless alternative to Google Analytics.
Can Swetrix be self-hosted?
Yes. Swetrix offers a hosted cloud service and a self-hosted deployment path.
Does Swetrix only count pageviews?
No. Swetrix also includes custom events, user flows, website speed monitoring, and error tracking.
Similar open-source tools#
Plausible
Cookie-free web analytics for privacy-focused teams
Prisme Analytics
Privacy-first open source web analytics with no cookies
Umami
Self-hosted analytics for product and marketing teams
Local Deep Research
Your AI research assistant, fully local and encrypted.
Maigret
Collect OSINT data by username effortlessly
OneGlanse
Open-source GEO tracker: see how LLMs describe your brand